The George Washington University’s Graduate School of Political Management Audience Research: Assignment 4.2–Congressional Targeting Exercise (Georgia)

Assignment 4.2 Targeting Exercise Excel Spreadsheets

Assignment 4.2 Targeting Exercise Tables/Bar Graphs

From: Alexander Gomez

To: BJ Martino, Facilitator, et al.

Date: April 21, 2017

RE: Assignment 4.2 Congressional Targeting Exercise (Georgia)

 

Executive Summary

                The Bush Presidential Campaign is in need of a stronger base in Georgia which can translate towards a secure congressional win throughout the state.  Overall the both races are almost tied in terms of ballot consistency between Bush and Hall, with Bush slightly trailing behind.  However, statistics in the Tarrance Group Table shows a large number of voters could lean towards ticket splitting.  The tablature also shows that undecided voters still make up a large majority of the electorate with name recognition secured on the democratic side.

Recommendations

                The 25-39 voter age range is a highly untapped resource that could greatly assist a Bush turnout.  This particular group is at the heart of lesser understood voters and their voting percentages underestimate their viability should this vital segment of the voting population be eventually tapped in favor of Bush.  Georgia is critical to major Republican win due to the demographic of the state which most closely align to center-moderate values.  A large majority of the population remains undecided and could be tied to less participation from the age group.  Closely associating a Hall senatorial victory with Bush’s name recognition could greatly facilitate a Republican lead win in Georgia.

Since this exercise takes place in 2004, utilization of social media, although minimal could greatly assert a strong influence in favor of a Republican turnout in Georgia.  Mainstream media outlets, which lean towards more progressively liberal policies could be undermined with a grassroots movement that purports to uphold and expand on socially and economically conservative values without marginalizing moderate liberals who could be influenced into voting for Republican candidates.

Respondents of the Tarrance Survey greatly limit the potential of younger generation Americans.   Voting behaviors throughout Georgia depict a frequency of mostly GOP voters at 69 percent.  Creating a campaign platform that touches upon moderate to liberal voters without alienating the conservative base could greatly ease a higher number of pro-republicans with split ticket voting behavior.  Combining Georgia’s Eastern region with Richmond county could easily facilitate the necessary voter turnout for a Republican victory.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

1. Generic State Senate Ballot
2. JB Powell Name ID

 

 

 

3. Randy Hall Name ID
4. Candidate Image Awareness

 

 

 

5. Presidential Ballot Voter Behavior
6. State Senate Ballot Voter Behavior

 

 

 

7. Respondent’s Age

 

 

 

 

 

 

 

 

 

 

Conclusions

1. Generic State Senate Ballot/C
2. B. POWELL NAME ID/C

 

 

3. RANDY HALL NAME ID/C
4. CANDIDATE IMAGE AWARENESS/C

 

 

 

5. PRESIDENTIAL BALLOT/C
6. STATE SENATE BALLOT/C

 

 

 

7. RESPONDENT’S AGE/C