The George Washington University’s Graduate School of Political Management–PMGT 6452 Digital Strategy By: Alexander Gomez

From:  Alexander Gomez

To: Jenna Brayton | Cameron Brenchley | Chelsea Mears | Suzanne Zurn

Date: November 27, 2016            

RE: PMGT 6452—Digital Strategy: Digital Persuasion Campaign Plan

 

Executive Summary


The main purpose of this digital persuasion campaign is to continue keeping Senator Bernie Sanders policies relevant among the mainstream population.  Sanders ran a campaign that looked to check the power of big banks, lobbyists, and corruption in politics while pushing for socioeconomic reforms that would support the strengthening of the middle class through educational incentives.   The targeting of disillusioned or disenfranchised progressive-conservatives in light of their decision to sway the presidential vote in favor of a republican win for presidency is paramount to ensuring a successful persuasion campaign which continuously promotes Sanders’ policy initiatives.

Furthermore, the use of social media, digital media, and television can be used to ensure that a strong ad campaign that accentuates Sanders’ presidential campaign accomplishments as well as his close association with both conservatives and progressives in congress in order to pass legislation conducive to his political platforms will be utilized to keep the Sanders momentum going.  Ultimately, the facilitating of a potential 2020 presidential run would be at the background of all attempts to revitalize Sanders policy drives by associating current cooperative attempts to pass congressional legislation with his ability to lead.

 

Tools and Tactics

 

A link to a Bernie Sanders site will greatly facilitate the transition of information from one form to another. Whether on television, on the radio, online, or by telephone, a direct communication of this site will allow an audience to research Sanders’ initiatives while allowing a more direct connection to the senator and his legislative goals.  Political memes on social media such as Facebook could help to introduce his policies to a broader audience.  These memes could specifically coincide with topics associated with his presidential run such as:

 

·         Minimum Wage Increases ·         Health Care Reform
·         Free College Tuition ·         Affordable Housing
·         Women’s Rights ·         Combating Climate Change
·         Racial Injustice ·         Expanding Social Security
·         LGBT Rights ·         Wall Street Reform
·         Getting Big Money Out of Politics ·         How Bernie Pays for His Proposals

 

Campaign Timeline

The overall campaign should begin in the spring of 2017 after the Presidential inauguration so as to not tarnish or associate Sanders with the current animosity being felt by a majority of Americans regarding the Donald Trump Presidential win.   In doing so, it will allow Sanders to create a fresh start post-presidential –inauguration with policies being outlined that could very well debate, persuade, and debase any current Trump legislative proposals up to that time.

From the Spring of 2017 until the Spring of 2019, digital ad campaigns that compare or juxtapose Sanders initial plans when he was a presidential candidate with those of current President Donald Trump could help to disassociate voters loyal to Trump in 2016 but dissatisfied with Trumps policies leading up to the Presidential race of 2020.

Digital Imagery, Channeling, Persuasion, & Messaging

Consistency will be essential to a successful persuasion campaign so that viewers/voters can find it easy to understand and look back on Sanders’ previous approaches to policies that favor middle class values over elitist corruption.  Video of previous speeches, current interviews, current successful legislative effort up to that time and additional collaborative efforts between Republicans and Democrats would help to showcase is ability as a statesman through his diplomatic approach to problem resolution.  Furthermore, channeling of dissatisfaction associated with a Trump presidency and messaging geared to the disenfranchised, the marginalized, the ostracized, and the discriminated will help to persuade a wider audience to better persuade people in favor of a Sanders’ 2020 presidential run.

Assessing Successful Milestones 2017-2019

Targeted data mining should begin by the fall of 2017 to assess any weakness within Donald Trump’s Presidency.  Direct speech turnout as well as direct polling and surveys would help to better understand the public’s attitude towards Trump.  Decisions regarding the course of the digital persuasion campaign will then be assessed according to the results of such data mining to better allocate resources relevant to the data analytics, the utilization of information technology, constituent resourcing, data resourcing, references, and information integrity.  Ultimately, it would be best to create milestones where decisions are made relevant to the outcome of such data mining. The primary goal of the persuasion aspect of the ad campaign is to ensure that all information is presented accurately, concisely, and (in terms of video or television) very succinctly.  Trump has now been confirmed to use generalizations in his approach to deflect his opponents.  Although not advisable at the beginning of the persuasion campaign, as the campaign progresses, generalizations regarding his presidency could assist in winning over his supporters who may have grown dissatisfied.  It would be strongly advisable to proverbially fight “fire with fire” and use Donald Trump’s own words against him in the future in order to showcase his dishonesty or chicanery regarding any approaches to political “business as usual.”

Digital Media Campaign Platform Apparatus and Platform

Social Media and Television will be the primary platform apparatus used.  Videos and links to promote Sanders and alienate Trump can be uploaded to Social Sites such as Twitter or Facebook to begin the process of garnering an audience as early as February of 2017.  By the fall of 2017, email campaigns could follow with attached links to video sites. By the end of 2018 or early 2019, television ads exposing Trumps un-kept campaign promises or legislative failures which include defunct international policies could greatly assist in winning over Trump loyalists to Sanders’ political initiatives.

Using imagery through political memes with split screen pictures of both Trump and Sanders while outlining Sanders successes and Trumps failures would also help in winning over Trump supporters.  Any potential weakness or disastrous outcome regarding Trump’s time in the Oval Office should be emphasized to show his inability to lead while promoting the eventuality of a Sanders run for president in 2020.  For this particular persuasive ad campaign, it will be necessary for Sanders to use the “I told you so” approach to debating with Trump supporters as it has been surveyed that many of these supporters are easily influenced by rhetoric or suggestive language rather than direct information or factual advice/evidence in a generalized sense.

Final Synopsis Leading up to the Presidential Race of 2020

The main goal is to allow the frustrations of potential former Trump supporters to be vented in such a manner as to create constructive criticism against Trump nearing the 2020 Presidential race by creating doubt on his mandate to lead.  Trump used such rhetoric to gain his voter base that won him the presidency in 2016 against his opponent Secretary of State Hillary Clinton and it will be through such similar rhetoric that a successful persuasion ad campaign could assist Sanders in winning over Trumps conservative support.  Coupled with his already loyal progressive base, such a successful turnover could lead to a possible Sanders Presidential win in 2020.

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The George Washington University’s Graduate School of Political Management: PMGT 6452–Digital Strategy–A/B Testing By: Alexander Gomez

From:  Alexander Gomez

To: Jenna Brayton | Cameron Brenchley | Chelsea Mears | Suzanne Zurn

Date: November 13, 2016

Re: A/B Testing Micro-targeting

                                

Executive Summary

 

The current election of Republican Donald Trump as President of the United States has created a controversial uproar among voters.  Indeed, several protests have manifested to show the disdain that a vast majority of people have regarding Trumps win.  To such an extent, many voters have currently gathered and signed a petition that calls for the Electoral College delegates to counter the votes in their states which will eventually lead to them voting for Hillary Clinton instead.  Several proponents of the petition argue that the United States is actually a republic and that framers of the Constitution understood the importance of how a “tyranny of the masses” could undermine finding a qualified individual for president of the United States.

These proponents argue that the Electoral College was created by James Madison and Alexander Hamilton in order to create plurality while integrating it with political characters who would vote on behalf of the people.  However, this political safety net was also deliberately adopted to ensure that the final vote for president lied with the Electors of each state and not just with the popular vote.  Although, the electors of each state may be beholden to vote in a manner conducive to the plurality of their states, they are not constitutionally nor politically bound to do so.  Although, very light penalties exist for breaking the tradition of voting with the plurality of the states, electors of each state do have the option of voting against the plurality, especially when a candidate is grossly unqualified or perhaps may not have garnered the popular vote at all.  Almost like a check on majority rule, of which Hamilton and Madison warned about, the Electoral College is instituted in order to ensure that the tyranny of the masses would not undermine the overall power of the federal government or undermine civil rights that are pertinent to the stability of the nation.

Alexander Hamilton wrote  about the importance of having a bureaucratic filter to the election of the President as paramount to securing qualified individuals for such a high office by writing that:

 

“Men most capable of analyzing the qualities adapted to the station and acting under circumstances favorable to deliberation, and to a judicious combination of all the reasons and inducements which were proper to govern their choice.” Federalist 68

 

Hamilton also elaborated on the rise of demagogues and populists who could manipulate or deceive large crowds or entire portions of the electorate while warning on the exploitation of populist inconsistencies found through blatant propaganda campaigns by further writing on how:

 

“Talents for low intrigue, and the little arts of popularity, may alone suffice to elevate a man to the first honors in a single State; but it will require other talents, and a different kind of merit, to establish him in the esteem and confidence of the whole Union, or of so considerable a portion of it as would be necessary to make him a successful candidate for the distinguished office of President of the United States.”

 A/B Testing

To ascertain the popularity of such a mindset images relevant to the petition as well as personal quotes from Donald Trump’s Twitter feed will be data mined and will micro-target voters to see which images best support the success of gaining signatures for the Petition.   The landing page will include other images like a description of the petition as well as a political cartoon featuring Abraham Lincoln’s Republican Party and what political thoughts could be extracted by contemporary means.

The goal of the split testing is to see which images become more popular and speak to the overall interest of voters or viewers.  At the end of the testing period, each image winner will be used either for emailing, fundraising, or to support the petition itself.

Date:

November 6, 2016

Image 1: Moderate/Centrist

Republican Party: “That’s it I’m outta here.” (Lincoln Image).

Image 2: Liberal

“Make Hillary Clinton President on December 19.”  (Petition Image).

Image 3: Conservative

“The Electoral College is a Disaster for a Democracy!” (Donald Trump Twitter Feed Status).

 

Date: Week: Assignment
November 13, 2016 Winner Week 1 Main Landing Page on Petition
November 20, 2016 Winner Week 2 Mass Emails Raising Awareness
November 27, 2016 Winner Week 3 Facebook Call to Action
December 4, 2016 Winner Week 4 Twitter Feed Expose
December 11, 2016 Winner Week 5 News/Media Exposure
December 18, 2016 Winner Week 6 Full Headline Main Page on Petition
December 25, 2016 Winner Week 7 Facebook Forum Discussion Headline
January 1, 2017 Winner Week 8 Main Heading on Petition Page
January 8, 2017 Winner Week 9 Call to Action Petition Promotion of Social Media (Facebook, Twitter, Instagram).
January 15, 2017 Winner Week 10 Image Link/Landing page on associated featured Article to be posted on Facebook, Twitter, and Instagram

Notes:  Overall, each week will feature these images with data quarried from hyperlink hits and redirects to websites.  The site micro-targets, liberals, moderate/centrist’s, and conservatives with the implication that each image is meant to tap into the generalized interest of these 3 types of voters.  Winners of most hits will be tallied each week and assigned according to the specification on the Campaign Schedule indicated above.

The George Washington University’s Graduate School of Political Management: Digital Strategies–WireFrame, HTML Code, & Executive Synopsis By: Alexander Gomez

Recent Tweets:

Bernie Sanders ‏@BernieSanders  Nov 1

“The differences between Hillary Clinton and Donald Trump are day and night. The stakes are too high to sit this out.”

<HTML>

<HEAD>

<HTML>

<HEAD>

<TITLE>Your Title Here</TITLE>

</HEAD>

<BODY BGCOLOR=”FFFFFF”>

<CENTER><IMG SRC=”clouds.jpg” ALIGN=”BOTTOM”> </CENTER>

<HR>

<a href=”http://somegreatsite.com”>Link Name</a>

is a link to another nifty site

<H1>This is a Header</H1>

<H2>This is a Medium Header</H2>

Send me mail at <a href=”mailto:support@yourcompany.com”>

support@yourcompany.com</a>.

<P> This is a new paragraph!

<P> <B>This is a new paragraph!</B>

<BR> <B><I>This is a new sentence without a paragraph break, in bold italics.</I></B>

<HR>

</BODY>

</HTML>

 

 

 

Rotating Main Video

Vote for a Sanders Democrat by State:

<a href=”http://sandersdemocrats.org/”>Link Name</a>

http://sandersdemocrats.org/

 

Select Your State:
<p style="page-break-after:always;"></p>

 

From:  Alexander Gomez

To: Jenna Brayton | Cameron Brenchley | Chelsea Mears | Suzanne Zurn

Date: October 30, 2016

RE: PMGT 6452—Digital Strategy WireFrame Elements

 Executive Summary

Senator Sanders has placed himself in a position to show his strong support for democratic candidates who may be favorable to his policy initiatives.  This wireframe is a blueprint for his website setup that proposes to elaborate further on the issues that Sanders currently stands for and what policies he hopes to have passed in the future congress.  With the support of fellow democrats, the goal of this Wireframe is to facilitate a smooth transition from Sanders’ Presidential run back to the Senate and then towards a possible 2020 Presidential Run.

Wireframe Main Page

The main page of the site will be comprised of photographs taken of Senator Sanders during his campaign for president as well as to illustrate his popularity among the American people and his willingness to stay transparent in light of various issues that have affected everyday Americans.  Among some of these are hyperlinks that further explain the issues and are located next to the main rotator photo/newsfeed on the main page.  Each link will take the viewer to a another segment of the overall webpage so as to allow for a concise depiction and explanation of Senator Sanders’ policy initiatives and role in getting legislation relevant to those issues passed.  The main goal is to show Sanders’ proactive stance during his vast experience as a Senator.

Various other links are also included in the main page that allow viewers to be directed to pages to donate, volunteer, get Bernie Sanders updates, his Facebook feed, his Twitter feed, contact information, and fundraising events where Senator Sanders will be speaking publicly.

Vote for a Sanders Democrat by State

One of the features of the main site is a redirect to http://sandersdemocrats.org/ which is a website that will allow voters to find what Bernie has named “Sanders Democrats.”  These are candidates who are currently running for office in various states who identify with the Sanders political platform and are willing to work constructively with Sanders issues based agenda.  It allows Sanders to gain support and continue the momentum for various issues pertinent to his presidential bid while allowing for a transparent approach to candidate research by the viewer.

After clicking on the link you will be directed to a map of the United States where you can enter data regarding your state or click on one of the state’s on the map.  Each state on the map is hyperlinked to information concerning current democratic candidates who Sanders supports and favors within the viewer’s chosen state.  These candidates in particular share Bernie Sanders goals regarding equal rights, Wall Street reform, health care, immigration reform, caring for veterans, climate change, global warming, debt free college tuition, tax reform, and affordable housing among others.

The premise behind the site is to facilitate the election of candidates that will help Sanders in his continued fight for the middle class by amassing support for his policies in the Senate and in the House of Representatives while checking corruption or biased approaches to legislation by any future presidency.

The George Washington University’s Graduate School of Political Management–PMGT 6452: Digital Strategies; Bernie Sanders Digital Campaign Audit By: Alexander Gomez

From:  Alexander Gomez

To: Jenna Brayton | Cameron Brenchley | Chelsea Mears | Suzanne Zurn

Date: October 30, 2016

RE: PMGT 6452—Digital Strategy: 2016 Bernie Sanders Audit

 

Executive Summary

 

Senator Bernie Sanders has built a media campaign that encompasses digital media through the use of social sites such as FaceBook, Twitter, YouTube, Email, Newspapers, Television, and Radio.  By utilizing all these methods with an increased online presence through email fundraising, Sanders was able to take advantage the similar approaches to campaigning initiated by Obama in 2008.  In doing so, Sanders positioned himself to be the center of a grassroots movement to promote policy initiatives that have largely been ignored by the mainstream media and the politicians they have previously supported.  Such a change in how propaganda is used to promote a candidate was then incorporated with town hall meetings, conferences, and presidential debates that showcased Sanders political prowess and ability to lead through information-based media initiatives instead of the usual arbitrary mudslinging associated with American politics.  It was this specific attention to focusing on the political issues that have affected millions of Americans that helped Sanders gain the necessary popularity and subsequent momentum to garner enough attention to promote his policies.

Although, Sanders may have lost the democratic presidential nomination, many supporters attribute their current knowledge of the political system, especially campaign finance, with Sanders expository approaches to political campaigning and his platform’s use of digital strategy.

Bernie Sanders 2016 Digital Strategy—Internet Website.

Sen. Bernie Sanders’ campaign website located at https://berniesanders.com/issues/ is aptly titled ‘issues’ and is the main source of information regarding his 2016 presidential campaign.  In the website, Sanders campaign immediately discloses the issues affecting the current political interests of millions of Americans while securing that these interests are intertwined with his presidential run.  The topics included in the first page have hyperlinks that take you to subcategorized webpage’s which elaborate further on each individual political issue.

A picture of Senator Sander’s standing on a podium with a diverse set of supporters sitting on stage behind him depicts the diversity of his constituent base and how they affect his policy initiatives.

Among some of the topics hyperlinked on the Bernie Sanders 2016 website are:


  • Income and Wealth Inequality
  • Debt Free College Tuition
  • Getting Big Money Out of Politics
  • Creating Decent Paying Jobs
  • A Living Wage
  • Combating Climate Change
  • Racial Injustice
  • Fighting for Affordable Housing
  • Fighting for Women’s Rights
  • LGBT Rights
  • Empowering Tribal Nations
  • Caring for Our Veterans
  • Medicare for All
  • Expanding Social Security
  • Reforming Wall Street
  • How Bernie Pays for His Proposals

 

 

The most important of these hyperlinks would be How Bernie Pays for His Proposals because it elaborates on the funding aspects tied to all of the previous issues while also allowing for the dismantling of opponents to his policies that have argued that such reform policies would be detrimental to the economy.  By tying in all of his proposals with his economic or fiscal initiatives, Sanders is able to lay out a concise plan on how to implement such policy reforms without jeopardizing the sustainability of the economy or endangering job growth.

Emails—Mass Media

Sen. Sanders has also utilized email drives meant to promote democratic candidates in California, Florida, and other battleground states throughout the nation.  With the popularity of his presidential bid still paramount, Sanders continues to fundraise for the Democratic Party through mass fundraising emails that allow constituents to donate funds to the campaigns of such politicians or topics as Jane Kim, Sue Minter, David Zuckerman, Proposition 61 in California, and Eloise Reyes through the Act Blue website.  These mass emails allow Sanders to stay relevant within this political season even though he has lost the democratic nomination for president.

 

Internet News Sites & Journals (Newsweek)

Senator Sanders was also featured in a Newsweek article written by Emily Cadei titled “Bernie Sanders Returns to Washington, More Powerful Than Ever.”  The Newsweek article found at http://www.newsweek.com/bernie-sanders-returns-washington-senate-vote-guns-472783 show a video of Senator Sanders on the Presidential campaign elaborating on issues associated with current political trends which are at the forefront of American issues.  Closely associated with the issues in his website, Sanders compassionate speck urges Americans to not take light of the current sociological and political trends while insisting that their participation is imperative to promoting the reform policies he elaborates on.

The article does a comparison with other politicians, among those Chris Christie of New Jersey and Marco Rubio of Florida.  Although both Christie and Rubio have seen their approval ratings diminish because of their increased attention to the presidential race, Sanders seems to be getting a pass because of his extensive experience in Congress.  Due to such experience, Sanders is allow diminished attendance on voting sessions in the Senate while simultaneously continuing the promotion of his policy initiatives in the Senate and House.

Digital Media Strategy Synopsis

By combining Internet, Emails, Social Media, and Digital Print sites to the crux of his Digital Strategy directives, Sanders’ team has been able to continue the momentum created by his presidential campaign even though Sanders was not successful in securing his bid for the democratic nomination.  The overall intentions of his current digital media strategy is to keep the issues associated with his campaign relevant in the minds of not just those who have supported his candidacy, but to win over those who may not be in favor of his presidential bid, but care deeply about the issues elaborated upon by Sanders during his nomination race.  The use of which ensures that Senator Bernie Sanders will remain relevant throughout this election cycle and well into a future possible Presidential bid.

The George Washington University’s Graduate School of Political Management: PMGT 6454–Fundraising and Budgeting–“Corporate Sponsorship & Grant Writing” By: Alexander Gomez

Corporate organizations and businesses should play an intermediary role in a non profit’s fundraising efforts without implicating a biased agenda or influencing consumers away from the purpose, main goal, or general consciousness that a nonprofit’s fundraiser wishes to convey.  The Susan G. Komen Crisis elaborates the hypocrisy, idiosyncrasies, and inconsistencies of a nonprofits theme, especially when the collaboration is itself inappropriate or unsuitable.  For KFC to provide buckets of Fried Chicken in order to raise awareness/funds for Breast Cancer research is borderline appalling.  It is an ill advised approach to medical research because it goes against healthy standards pertinent to medical awareness concerning a terminal illness.

The entirety of the Susan G Komen/KFC Crisis showcases what happens when cause marketing does not coincide with the overall mission of a non profit organization.  For contributors, the ideological break stems from the inconsistency between mission goals and the execution of a fundraiser that does not altogether align with the purpose of a charity.

Furthermore,  unethical professional behavior can also cause a rift between a non profits goals and their partnerships with corporate sponsors. The Brandchannel article elaborates on this as it exposes how funding gets tied up to administrative costs and overhead.  By showing how very little money from donations actually goes to the funding of non profit causes, the article delves deeper into exposing how so much more of the money goes right back to the corporate sponsor (NFL) in sponsorship fees.  It begs the question, what is the point of having a charitable corporate sponsor if you have to pay for it?  Sure, sponsorship helps with the promotion and in some instances validates the overall integrity of a charitable organization’s fundraiser, but at what cost?  By taking away from the maximization of charitable donations in order to pay for overhead, donors can be turned off by such a form of manipulation and chose not to contribute.

In order to avoid such forms of crisis, it’s imperative that all of the sponsors and nonprofit’s are on the same page.  Likewise, ensuring integrity in the fundraising approach on both the corporate and non profit sides with transparency included could provide for a professionally ethical approach when planning charitable functions that give the approach of benevolence without cause marketing becoming overindulgent.  A balance between the costs of sponsorship, the cost of fundraising, and the ideological integrity of a non profit’s mission is very important when successfully marketing to potential donors.

The George Washington University’s Graduate School of Political Management PMGT 6454: Fundraising & Budgeting Analysis–“Future of Fundraising: Direct Mail, Telemarketing, and Digital Media” By: Alexander Gomez

There will always be a place for older techniques like telemarketing and direct mail.  For many people, being able to see and touch a form of propaganda is important.  This weeks lessons taught me that fundraising can be tied to selling tactics where even semi-auctioning to get the most out of a potential donor is feasibly acceptable for the success of raising money for a campaign.  As such, the best method to sell a platform is not just to electronically message someone or email them information but to physically mail them information where they can see an address or some type of real-life proof concerning the campaign that a prospective donor may want to contribute to.  This can be especially true for voters in the 50-75 years old bracket, where many trust in  mailed hard copies over telephone calls and emails.  To some extent, perhaps many older donors may not be familiar with email and have been warned about telephone scammers.  Personally, I know this to be true for my 85 year old grandmother who donates religiously to politicians who support her political views.  On many occasions, an entire political conversation, lasting the entire afternoon, could be started by simply receiving a request for a donation or a photograph of a senator or presidential candidate that she previously donated to.

However, with the growth of millennial voters and online modes of communication’s, I think that the eventuality of email and online fundraising techniques will altogether supersede older forms of donor contact. Realistically, direct mail will eventually be tied to newer methods like email or websites once necessary donor information is obtained.  Telemarketing will be a great follow up to the more newer methods because it allows donors to speak to a live person to get the necessary reassurance and have any questions answered pertinent to their political concerns.

Ken Whitaker in “Telemarketing’s Future in Non Profit Fundraising” alludes to the eventual cost effectiveness of telemarketing as new streams of communications seemingly make it obsolete.  I think that eventually older techniques will not be obsolete because they are proven tactics, but rather the lessened demand and popularity will facilitate telemarketing being cheaper.  Dialing Innovations blog “The Future of Telemarketing Software” confirms that a certain cohesion of older techniques like telemarketing and direct mail with electronic methods of communication are crucial to a successful fundraising campaign because it utilizes all methodologies and maximizes donor contact.

Ted Johnson’s article is more centralized in online resources which also an important facet when trying to communicate fundraising goals to donors; specifically email.  However, bogging down on just email could create a certain level of  benign anonymity that could be seen as skeptical by many donors.  A phone call or direct mail included with such an attempt can really bring the overall message home to the donor and reassure them on the validity or integrity of the fundraiser.

By taking into account the cultural customs of donors from different generations and ages, the multi-faceted approach of combining older techniques like direct mail or telemarketing with newer methods like email and website design could greatly attract an exponential numbers of donors by making a campaign marketable to a greater amount of people.  This form of media in-saturation coupled with live one-on-one interfacing through telephone and direct mail could be the catalyst between whether or not fundraising goals are met.

The George Washington University’s Graduate School of Political Management–PMGT 6454: Fundraising and Budgeting “Mock Event Plan”

Alexander Gomez

PMGT 6454: Fundraising & Budgeting

Fall Semester 1—2016

September 26, 2016

Event Plan
Main Objective

 

The objective of the benefit function is to raise awareness regarding Educational reform, mathematics in the classroom, and fundraising for extracurricular activities that benefit the children of New York City while raising funds for Manhattan Borough President Gale Brewer’s re-election campaign. Food and alcoholic beverages will be served at the event and fundraising concepts will include 3 month, 6 month, 8 month, and 12 month free admission for participants depending on their contribution when being admitted to the event.

 

Function Details

 

The main event will take place at the Museum of Mathematics (MoMath) on the Lower Level of the museum at 11 East 26th Street in Manhattan, New York, NY 10010 from 5pm until approximately 10pm on May 26, 2017.

 

Speakers at the event will include “MoMath’s” founder James H. Simmons, Stanley Druckenmiller, and Howard Milstein as well as several representatives from the Fine Arts field including possible Broadway and Off Broadway actors or celebrities.  Gale Brewer will also speak on behalf of her campaign for re-election with emphasis on affordable housing, education reform, and other topics pertinent to her political platform.

 

Estimated Overhead Costs

 

Invitations $2000.00
Full Open Bar $23,000.00
Location Rental (Discounted) $20,000.00
Complimentary Gift—Name Tag/Pens $7,500.00
Sound System, Podium, Music, Setup $13,000.00
Table Set-up, Servers, Bartenders, Utensils $1,000.00
Food Catering/Garnishing/Decorations $12,000.00
Photographer $8000.00
 

Grand Total

 

$86,500.00

 

 

Admittance/Raffle Ticketing

 

Admission to the event will require the contribution of 5 types of admission:

 

General Admission: $300.00-$449.99

 

  • Includes access to the event and access to the museum.

 

Bronze Admission: $450.00-$749.99

 

  • Includes access to the event and access to the museum.

 

  • Inclusion in the opportunity to win a 3 month General admission passes to “MoMath” Museum for the participant and 1 guest.

 

Silver Admission: $750.00-$999.99

 

  • Includes access to the event and access to the museum.

 

  • Inclusion in the opportunity to win a 6 month General Admission pass to “MoMath” Museum for the participant and 1 guest.

 

 

Gold Admission: $1,000-$1,499.99

 

  • Includes access to the event and access to the museum.

 

  • Inclusion in the opportunity to win an 8 month General Admission pass to “MoMath” Museum for the participant and 1 guest.

 

  • Prior Red Carpet Meet and Greet with Top 3 contributors Stanley Druckenmiller, James Simmons, and Howard Milstein.

 

  • Access to additional free press through photography and media exposure.

 

  • Close proximity Meet and Greet with VIP’s at the event and function.

 

Platinum Admission: $1,500.00 & Up

 

  • Includes access to the event and access to the museum.

 

  • Inclusion in the opportunity to win a 1 year General Admission pass to “MoMath” Museum for the participant and 1 guest.

 

  • Prior Red Carpet Meet and Greet with Top 3 contributors Stanley Druckenmiller, James Simmons, and Howard Milstein (4pm).

 

  • Access to additional free press through photography and media exposure.

 

  • Assignment of VIP personal events coordinator throughout the function for the benefit of special recognition.

 

  • Meet and Greet with VIP’s at the event and function.

 

  • Assignment of VIP Seating at the Event.

 

  • Free commemorative statuette recognizing their generous contribution at the event.

 

  • Personal Name Recognition from Manhattan Borough President Gale Brewer during her campaign speech; photographic opportunity with the Manhattan Borough President, Stanley Druckenmiller, James Simmons, and Howard Milstein.

 

  • Inclusion in official VIP donor list Press Release.

 

Net Earnings for Each Category

We anticipate a full event with the maximum capacity reached at 500 people and potential admissions tickets being rigorously pursued as such:

 

100 Platinum tickets: $1500.00 & Up               *Avg Total:       $150,000.00-Up

100 Gold Tickets:     $1000.00-$1499.99        *Avg Total:       $100,000.00-$149,999.99

100 Silver Tickets:    $750.00-$999.99           *Avg Total:       $75,000.00-$99,999.99

100 Bronze Tickets   $450.00-749.99             *Avg Total:       $45,000.00-$74,999.99

100 General Tickets  $300.00-$449.99           *AVg Total:       $30,000.00-$44,999.99

 

*Avg Low End Grand Total Raised:      $475,000.00

*Avg High End Grand Total Raised:     $519,999.96

 

*Average estimated totals are in the lower bracket as patrons to the museum have the option of donating the minimum or the maximum depending on the type of admission they require and whether Silver Level Donors would consider donating additionally.

 

Grand Net Earnings

 

The average Grand Net earnings for the event will be around approximately $500,000.00.

The average overhead costs for the event will be around approximately         $86,500.00.

 

The average amount of total proceeds used as overhead for the event will be approximately 17.3%

 

Fundraising Committee

 

The fundraising committee will consist of a fundraising chair/coordinator and 10 volunteers/members who will be paired into raising funds under each category of admissions tickets while the chair oversees the maximization of said categories.

The goal of the fundraising committee is to acquire, at minimum 100 tickets in each category.  Conferences will be held to establish the levels of ticket sales reached and any additional funding that may be needed.  The fundraising committee members who reach their goals will be presented by the Manhattan Borough President Gale Brewer with a commemorative plaque, Photo-Op, and named in the Public Press release after the event.

 

Guest List’s/VIP List

 

Targeted guests for this event will include the NYC Police Commissioner, NYC Superintendent, Various NYC District Representatives, various State Senator’s, the Mayor’s Office, Commissioners at the Department of Education and Finance, the Governor’s office, the City Council, and other members of the Democratic National Committee. While promoting Education Reform and Affordable Housing policies supported by Gale Brewer’s re-election as Manhattan Borough President, it is the intent of the benefit to maximize public awareness, media exposure, and fundraising during the event.

 

It is also the intention of the Fundraising committee to utilize the top three donors’ influence within their respective philanthropic interests.  This includes Howard Milstein’s charitable affiliation to the fine arts and his access to high end celebrity actors or the Corcoran Museum of Art.

Event Publicity

Because of the sensitivity of the VIP guest list, publicity concerning the event will remain at a minimum until about 6 months prior to the event.  This will allow the Fundraising Committee to ascertain if current funding has been met for the event.  Upon approval, major media outlets will be informed of the event in order to garner public support and awareness concerning Education Reform/Affordable Housing through the re-election of Manhattan Borough President Gale Brewer.

Publicity will include a Red Carpet pre-event media exposure for Platinum donors with Photography and Press Release beginning at 4pm on the day of the Event.

 

Event Timeline

 

9 mos. prior:                Create Fundraising Committee/Confirm time and date with Gale                                                     Brewer & Top 3 contributors.

6 mos. prior:                Confirm final attendance and assess if final fundraising goals have                                                been met.

16 weeks prior:            Assemble guest list and begin paperwork to rent out “MoMath”                                                     Museum for a projected date of May 26th, 2017.

10 weeks  prior:           Prepare full guest list and work with “MoMath” on main event                                                        seating and dining locations.

9 weeks prior:              Prepare personalized invitation drafts.

9 weeks prior:              Confirm catering for the event with Gale Brewer and top 3 Donors.

 

8 weeks prior:              Confirm catering with catering company and pay deposit if necessary.

7 weeks prior:              Meet with Fundraising Committee concerning budget concerns or tasks.

7 weeks prior:              Confirm full bar catering with specified company; pay deposit if necessary.

5 weeks prior:              Meet with Fundraising committee to finalize Catering and Full Bar                                                  Costs.

5 weeks prior:              Finalize final draft of Invitations for the event, color-proofing, black                                           & white, etc & finalize costs.  Make final edits: add                                                                             fund raiser committee names whose fundraising goals were met.                                                   Send to Printer.

4 weeks prior:              Order gifts for attendees, name tags, “MoMath” pens, finalize                                                       decisions for any additional gifts that fit into the budget.  Assess any                                           short falls or discretionary spending.

 

3 weeks prior:              Send out Personalized Invitations to 100 VIP attendees; 400 Gold,                                                 Silver, Bronze, and General Attendees.

2-3 weeks prior:           Begin assessing confirmed RSVP lists.  Begin follow up calls to                                                      confirm events with donors and assess attendance.  Meet with                                                        fundraising committee to establish RSVP list.  Assess any shortfalls                                              in attendance regardless of donations in order to see if last minute                                                wait listed attendees can be allowed access should a guest who already                                          donated not attend the function.

2 weeks prior:             Fundraising chair meets with Gale Brewer and Top 3 Big Money                                                     Donor’s to confirm general layout, photography, speech timelines,                                             event agenda details, timeline of event.

1 week prior:                Finalize RSVP list, continue and attempt to conclude follow up calls to                                         participant donors, meet with finance committee to assess                                                             budgetary costs or shortfalls as well as attendee list.  Confirm layout                                           of the event, timeline, seating, decorations, rental of the museum,                                               and tie up any loose ends including those not attending and replacing                                         them with other possible donor prospects.

5 Days prior:                Personalized telephone call from Manhattan Borough President Gale                                             Brewer thanking participant donors for their RSVP to the event.

 

3 Days prior:                Print signage for seating arrangement by possible category:

 

  • 100 Platinum VIP
  • 100 Gold
  • 100 Silver
  • 100 Bronze
  • 100 General

 

2 Days prior:                Finalize guest list and confirm details with event host, coordinators,                                           and doorman.  Confirm communications between such persons. Meet                                         with Finance Committee to tie up loose ends, additional                                                                   communications, etc. Inform the press of impending fundraiser and                                           benefit with date and time. Relay where the press will be positioned,                                             where the red carpet will be, additional sponsorship, etc.  Confirm the                                         position of all staff during the event.

 

1-2 Days prior:             Final confirmation of event, walk through, catering confirmation,                                                sound confirmation, full bar confirmation, final meeting with                                                         Finance Committee.

 

Day of Event:               4pm:  Red Carpet: Press Photo OPP.  VIP—Platinum Arrival.                                                             Introductions to Top 3 Donor’s and Manhattan Borough President                                                  Gale Brewer.

 

5pm: MAIN EVENT— Thank You Letters to be confirmed concerning                                         Donors in attendance with specialized VIP Letters, photos, and                                                       recognition plaques to be sent to the Top 3 Big Money Donors & the 4                                           winner’s of the raffle admission prizes.

 

 

Day After Event:          Begin recognition Thank You Letters to be sent to all Donors with                                                 specialized VIP Letters, photos, and recognition plaques to be sent to                                           the Top 3 Big Money Donors & the 4 winner’s of the raffle admission                                           prizes.

Follow up with any incidental charges or costs.  Meet with Finance                                               Committee post-event to confirm any incidental costs or additional                                             charges. Although payment for the event should be made prior to the                                           event itself, finalize any additional donations at the event or pledged                                           donations who may still owe.

Press Release with VIP Donor List’s and Special Recognition.